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Sweden stands out for its combination of natural beauty and innovative culture. Its landscape is marked by expansive forests, clear lakes, and the spectacle of the northern lights. Urban centers, particularly Stockholm and Gothenburg, are recognized for their contribution to arts, technology, and social progress. The country's narrative includes its Viking roots and royal traditions, enriching its contemporary identity.

Sweden prioritizes environmental care and equality, integrating these values into societal norms. Celebrations such as Midsummer and the Lucia procession highlight the blend of historical and modern aspects. The principle of "lagom," which advocates for moderation and simplicity, reflects the Swedish approach to life. This philosophy underscores Sweden's aim for a balanced lifestyle, aligning modern living with environmental respect.


Economics & Tourism


Cost Of Living Index

Annual Tourists
8 million

Homicide Rate
1.1 per 100,000

Median Income

Tourism Revenue
€ 6.03 billion (2021)

Top Activities
Historic Tours, Hiking, Northern Lights

Source: World Bank | CIA World Factbook | Statista | Trading Economics | UNODC | NUMBEO



Latest Awards


Stockholm - Sweden


Kiruna - Sweden


Stockholm - Sweden

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